How to Tell the Story of How Your Company Makes a Difference
By Catherine (Kitty) Keller
What about the social supply chain in your city? What would be the character of American communities without the positive additions of things like corporate volunteerism, in-kind donations, nonprofit mentoring programs, small- and minority-owned business job fairs, or capacity-building for initiatives such as rails-to-trails, arts and parks, health and wellness, and so on?
From philanthropists to social innovations, businesses create meaningful and sustained impact. Your local community and your employees know about the great things you do, but wouldn’t it be great if that awareness went national?
The U.S. Chamber of Commerce Business Civic Leadership Center (BCLC) has a number of ways to help our business network scale up the awareness of the ways they make a difference in communities, both here in the United States and in developing countries.
Coming up most quickly is the National Conference, taking place this year in Atlanta, GA. Keynote speaker Daniel Hendrix, CEO of Interface Inc., will present the company's strategy to succeed by making investments that are good for both the environment and long-term growth. He’ll also reflect on the legacy of the highly respected founder of Interface, Ray Anderson, who passed away in 2011.
The National Conference will also include an array of national thought leaders from both business and civil society addressing the future of the nation and the positive ways businesses will make a difference. This includes short but lively presentations by small-business social innovators, as well as in-depth discussions about the economies of inner cities, support for military veterans, health and wellness, education, the environment, and community development. There’s much more on the agenda so please see the conference website for full information.
The U.S. Chamber BCLC also created the Business for Good Map. The map is a first-of-its kind way to use data visualization to raise the visibility of corporate citizenship in action. While the uses of the Business for Good Map are many (for example, ask your local newspaper to run an interactive profile of your company’s community work!) the value of the map is the knowledge that companies and interested citizens can gain:
At the U.S. Chamber BCLC, our goal is to advance the positive role of business in society. I invite you to be part of our network and to share the ways your company makes a difference. Please let me know how I can help.