Summit to Explore Product Giving: Attendees to Hear Release of Groundbreaking Research
Chateau Julien - Monterey, California
Increasingly, corporations are learning that philanthropy has measurable value for the bottom line. As more companies align their corporate giving programs with their business objectives, they will reap the untapped potential of product giving. Good360, the nation’s leader and expert in product philanthropy, is hosting a summit on how doing good results in doing well. The Corporate Summit on Product Philanthropy will be held November 10-11, 2011 in Monterey, California.Through informative and thought-provoking workshops and general sessions, participants will be exposed to relevant information for creating an effective and strategic product giving program and understanding its benefits to the bottom line. Good360 has already confirmed Roy Spence, co-founder and chairman of GSD&M and author of It’s Not What You Sell, It’s What You Stand For. Roy will address the need for purpose-driven business in today’s marketplace.
Who Should Attend? The Summit is exclusively for corporate leaders who may come from the CSR, philanthropy, community relations/outreach, brand, corporate communications, merchandising, marketing, finance, human resources, and/or supply chain areas. The event will provide executives with an opportunity to gather in an informal setting and learn about innovative programs and best practices, hear groundbreaking research on the business case for product giving (including its impact on brand, employee engagement, sustainability and the bottom line), and network with an elite group of peers from companies large and small.
Finally, be the first to hear about innovative research on product philanthropy. Good360, in partnership with Indiana University’s School of Public and Environmental Affairs, will unveil research supported through a grant from The Home Depot Foundation about the environmental benefits of in-kind giving, capacity-building benefits for charities who receive donated product, and the business case for product philanthropy. This research will be the first major study of its kind and will enable corporations to make educated decisions about their philanthropic programs.
To learn more about The Corporate Summit on Product Philanthropy and register, please visit us at http://summit.good360.org. Join companies such as PepsiCo, YRC, H&M, HP, 3M, Akzonobel, and Hallmark, among many others, and thank our generous sponsors—The Home Depot Foundation, UPS and Donate My Card™—for this incredible philanthropic opportunity. Don’t forget November 10-11, 2011 in Monterey!