Groundbreaking Research on Business Benefits of Donating Products to Be Released During Event
Good360 (formerly Gifts In Kind International), the nation?s leader and expert in product giving, will bring together some of the nation?s top brands at a summit this fall to discuss the future of product philanthropy (summit.good360.org). The Corporate Summit on Product Philanthropy, to be held in Monterey, Calif. November 10?11 will highlight best practices in product giving and provide real-life examples of how doing good results in doing well.
?We look forward to bringing together some of the nation?s most innovative and generous companies to discuss the future of product giving and to spotlight product giving programs that have had a significant impact in communities across the country,? said Cindy Hallberlin, President and CEO of Good360. ?This meeting will be a great opportunity for companies to learn from the sessions and their peers about innovations in product philanthropy.?
New Study Will Highlight Product Giving Business Benefits
Attendees of the Summit will be the first to hear groundbreaking research by economists at Indiana University?s School of Public and Environmental Affairs (SPEA - Bloomington) on the business case for product giving. With the generous support from The Home Depot Foundation, Good360 and SPEA partnered to develop reliable metrics to better understand and communicate the financial and social impacts of corporate product donations. The study includes a cost-comparison between liquidation, salvaging, and donating inventory and an analysis of the relationship between product giving, employee engagement, and a company?s brand.
?Through our partnership with Good360, The Home Depot Foundation has been able to transform our product donation process in a way that engages and inspires our associates while providing tremendous value to local nonprofit organizations,? said Fred Wacker, director and COO of The Home Depot Foundation. ?We are thrilled to participate in The Corporate Summit on Product Philanthropy to learn even more best practices to apply to our program.?
Good360?s Corporate Summit on Product Philanthropy will also provide a great opportunity for company representatives to network with an elite group of colleagues from companies large and small. Attendees will have the opportunity to learn best practices, network, and share ideas with companies that have designed and implemented strategic product giving programs.
Roy Spence, co-founder and chairman of GSD&M and author of It?s Not What You Sell, It?s What You Stand For, will be one of the keynote speakers for the event. He will discuss building an organization that truly makes a difference in the marketplace, becoming a leader of great purpose, and bringing your company?s purpose to life so that your consumers know exactly what it stands for. For more information and to register for the Corporate Summit of Product Philanthropy, please visit summit.good360.org
About Good360 (formerly Gifts in Kind International)
Good360 (about.good360.org) is a nonprofit organization that is dedicated to fulfilling the needs of nonprofits by distributing corporate product donations around the world. The organization works with more than half of the Fortune 100 consumer, retail and technology companies to provide needed products to more than 18,000 qualified nonprofit organizations. This year, Good360 will launch the latest version of its new, innovative online marketplace that helps to aggregate the product needs of nonprofits and provides timely information about how product donations are used for the greater good. Good360, formerly Gifts In Kind International, is ranked by Forbes Magazine as one of the nation?s best-managed charities in America.