In the News
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04/23/2012 - SUSTAINABLE BRANDS: Ann Taylor and Loft Link Up With Good360's Donation Platform
Ann Taylor and Loft Link Up With Good360's Donation Platform
by Bart King
April 23, 2012?Ann Inc. the parent company of Ann Taylor and Loft, announced a partnership with nonprofit Good360, that will facilitate the donation of reusable products to local charities that support women and children.
With the launch of an internal system, called ANNCares360, the company?s stores will be able to enter leftover items from displays and other marketing efforts into a database system linked to Good360?s online product donation marketplace and its network of more than 26,000 charities.
The partnership with Good360 offers a uniform company-wide system, better tracking mechanisms, and a wider reach for Ann Inc.'s donations.
Good360, previously known as Gifts In Kind International, is a pioneer in the product giving space with recognition by Forbes Magazine as one of America?s top ten most efficient charities. In three decades of service, Good360 has distributed nearly $7 billion in product donations to thousands of organizations serving a wide spectrum of people in need. Good360 is developing the world?s largest online product donation marketplace, where product donations from America?s top brands and retailers become goods for the greater good.
?The ANNCares360 program aligns perfectly with our environmental commitment to minimize waste in our operations since most of these items can be reused. We are pleased to know that we will be able to provide resources for communities in need,? said Jeannette Ferran Astorga, Vice President, Corporate Social Responsibility.
Hilton Worldwide set up a partnership with Good360 last year to automate the donation of items such as towels, blankets or office supplies that are recovered through renovation, or, simply reached the end of their commercial service life, but are still reusable.
Bart King is a PR consultant and principal at Cleantech Communications.
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