The Mattel Toy Donation Program The Mattel donation program is now open. Through the Mattel Toy Donation Program, Mattel, the world's premier toy brand and largest toy manufacturer, is making a difference in the lives of children and bringing smiles to thousands of children every year. Requests for toys will only be accepted by nonprofit organizations using the official Mattel Toy Donation Program Application. Request letters sent to Mattel or Gifts In Kind International will not be considered. Requests for toys to be delivered for the holiday season must be received by September 30th.  Each year Mattel receives thousands of requests for toys. Unfortunately, Mattel is not able to grant toys to all eligible organizations. We appreciate your understanding. Although the majority of Mattel’s in-kind donations have traditionally been made during the holiday season, qualified organizations may apply to receive toys to support their youth programs. Visit Mattel’s Web site at www.mattel.com or contact Gifts In Kind International at (703) 836-2121 or via email mattel@giftsinkind.org.